PICO RIVERA REAL ESTATE AGENT20+ Years.
1,000+ Families.
One Name You Can Trust.
Dre #01384277
Helping Southeast LA County buyers, sellers, and investors make confident real estate decisions — with integrity, expertise, and results that speak for themselves.
- Years Experience
- 20+
- Years Experience
- Families Served
- 1,000+
- Families Served
- Google Rating
- 5.0★
- Google Rating
- Verified Reviews
- 62
- Verified Reviews
— ABOUT TONY
More Than a Realtor. A Trusted Advisor for Life.
Tony "The Broker" Serrano is a top-rated real estate agent and Realtor serving Pico Rivera, CA and surrounding Southeast LA County communities. With over 20 years of experience and 1,000+ families served, he specializes in home buying, selling, investing, and luxury properties throughout the Pico Rivera area.
Pico Rivera's tight-knit blocks between the Rio Hondo and Whittier Narrows draw multigenerational buyers, and Tony helps Pico Rivera families trade up or cash out with clarity. From starter homes near Rivera Park to larger properties bordering El Rancho, he calibrates each listing to the exact block's comps.
Tony "The Broker" Serrano has spent more than two decades serving the families of Montebello, Norwalk, Whittier, Pico Rivera, and Downey — guided by faith, integrity, and a servant's heart.
His approach is education-first. Before contracts and commissions, there's clarity: understanding your goals, your budget, and the moves that build lasting wealth through homeownership.
"He didn't just become my realtor — he became a friend for life."
— WHAT TONY DOES
Full-Service Representation, Every Step.
Home Sellers
Premium marketing, expert pricing, and proven negotiation that maximizes your sale.
First-Time Buyers
Step-by-step coaching through every milestone — from pre-approval to keys in hand.
Move-Up Buyers
Sell and buy in lockstep with strategy that protects your equity and timing.
Investors & 1031
Income property guidance, 1031 exchange coordination, and portfolio planning.
Luxury Homes
Discreet, white-glove representation for high-value buyers and sellers.
New Construction
Builder negotiations, lot selection, and contract review on your side.
Divorce & Probate
Sensitive, professional handling of life-transition real estate matters.
Relocation
Smooth moves in and out of Southeast LA County with full local intel.
— THINKING ABOUT SELLING?
Find Out What Your Home Is Really Worth.
Homes listed with Tony routinely sell within 30 days and above asking. Smart pricing, premium presentation, and relentless negotiation — that's the difference.
Premium Marketing
Cinematic photography, targeted digital reach, and broker-network exposure that gets your home seen.
Expert Pricing Strategy
Hyperlocal comps and market data so your home lands at the price that drives offers — fast.
Negotiation Power
Twenty years at the table — protecting your bottom line through inspection, appraisal, and close.
No-obligation valuation · Reply within 1 hour
— LOOKING FOR YOUR NEXT HOME?
Your Dream Home Starts Here.
Qualify today with our quick Homebuyer Survey. Discover your buying power and take the first step. Takes about 60 seconds.
9 quick questions · No credit check · Free
— WHY CLIENTS CHOOSE TONY
Five reasons families come back — and bring their friends.
Master Negotiator
Twenty years across thousands of transactions means Tony knows where deals break — and where to push for thousands more in your pocket.
Education-First Workshops
Free homebuyer workshops demystify financing, credit, and pre-approval so you walk into the market with confidence, not anxiety.
Trusted Vendor Network
Lenders, inspectors, contractors, escrow officers — vetted relationships built over decades that make your transaction smoother.
Full-Service Marketing System
Professional photography, video tours, social campaigns, MLS syndication, and broker-network exposure — included.
Bulletproof Mindset Coaching
Real estate is emotional. Tony's background in mindset coaching helps clients stay calm, clear, and decisive when it counts.
What Pico Rivera Families Are Saying.
"Tony sold our home in under 30 days and over asking. His pricing strategy and staging guidance were spot on — and he never missed a call."
"First-time buyer here. Tony walked us through every form, every step. We never felt rushed or talked down to. The man genuinely cares."
"We interviewed three agents. Tony was the only one who came with comps, a marketing plan, and a clear timeline. We sold three weeks later."
"After my mother passed, I dreaded selling her home. Tony handled it with so much respect for the family. It felt like family helping family."
"Going through a divorce is hard. Tony was patient, professional, and got us a price that made the next chapter possible. Forever grateful."
"I've sent six friends to Tony. Every single one says the same thing — wish we'd called him sooner. The man is a closer with a heart."
"As a loan officer, I work with dozens of agents. Tony is the one I refer my own clients to. Communication and integrity are unmatched."
"Bought my first investment property with Tony. He ran the numbers honestly, flagged the deals to skip, and helped me close on a winner."
"Listed with another agent first. Six months, no offers. Tony took it over, repriced, restaged, sold it in 19 days. Night and day."
— AREAS WE SERVE
Rooted in Southeast LA County.
— FREQUENTLY ASKED
Answers Before You Call.
Who is the best real estate agent in Pico Rivera, CA?
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Tony "The Broker" Serrano is one of Pico Rivera's most trusted real estate agents, with over 20 years of experience, 1,000+ families served, and a 5.0-star rating across 62 Google reviews. He holds California DRE license #01384277.
Does Tony Serrano help buyers and sellers in Pico Rivera?
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Yes. Tony represents both buyers and sellers in Pico Rivera, CA — including first-time buyers, move-up buyers, investors, luxury clients, and sellers seeking premium marketing and top-dollar results.
How long does it take to sell a home in Pico Rivera with Tony Serrano?
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Homes listed with Tony in Pico Rivera routinely sell within 30 days and frequently above asking, thanks to hyperlocal pricing strategy, premium marketing, and 20+ years of negotiation experience.
What neighborhoods does Tony Serrano serve in Pico Rivera, CA?
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Tony serves every neighborhood in Pico Rivera and the surrounding Southeast LA County communities, including Montebello, Norwalk, Whittier, Pico Rivera, and Downey.
Does Tony Serrano offer free home staging for Pico Rivera sellers?
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Yes. Sellers who list with Tony in Pico Rivera receive free virtual or in-person staging plus a free trash-out at close as part of his concierge listing service — at no extra cost.
Is Tony Serrano a Realtor or a broker in Pico Rivera, CA?
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Tony Serrano is a licensed California real estate broker serving Pico Rivera, CA under DRE #01384277 — a credential that exceeds the standard salesperson license and reflects additional education and experience in real estate transactions.
— LET'S BUILD SOMETHING LASTING
Ready to Buy, Sell, or Invest With Confidence?
Tony's mission is simple: build lasting relationships and generational wealth through homeownership. One honest conversation is all it takes to start.